Clare Johnston

Clare Johnston is a highly accomplished and respected project sales and marketing professional, with over 15 years of experience across Australia and Asia. Her expertise spans every facet of the process—from site selection and pricing strategy to design development, retail and channel sales, floor planning, and the execution of comprehensive national and international sales campaigns.
Clare has an impressive track record of success in marketing premium developments, including high-density CBD towers, multi-staged masterplanned communities, and luxury suburban apartments. She is known for her strategic acumen, deep market knowledge, and ability to develop and deliver tailored sales campaigns that respond to evolving market conditions and highlight a project’s unique features and selling points. Her diverse skills sets also includes an incredible sales pedigree ranging from 800K to 8M across all segments of the market.
Over the course of her career, Clare has worked closely with some of the industry’s most prominent developers in Australia and South East Asia. Her extensive international network includes partners and third-party agents across Victoria, New South Wales, Queensland, Hong Kong, Singapore, Indonesia, Malaysia, Thailand and China.
Clare is passionate about sales, marketing, and branding, and has played a pivotal role in the success of multiple landmark projects. Her strengths also extend to business operations, including forecasting, board reporting, profit and loss management, cash flow oversight, HR, strategic growth planning and risk mitigation.
Areas of Expertise:
• Launching off-the-plan projects — low, medium and high density
• Site selection and feasibility analysis
• Pricing strategy and product mix advisory
• Design development and floorplan optimisation
• National and international sales strategy — events, exhibitions, third-party allocations and media campaigns
• Retail display suite sales
• Site sales
• Third-party sales management across VIC, NSW, QLD, Hong Kong, Singapore, Indonesia, Malaysia, Thailand & China
• Marketing and branding direction, render briefing, media placement and buying