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With more than 30 years of Real Estate experience, Sean Cussell has perfected ‘the art of the deal’. Cussell is considered an aficionado of residential high-end real estate sales.
Some of Victoria’s highest prices have been achieved by Cussell including a recent record price in the vicinity of $30 million for an apartment in one of Melbourne’s Bayside suburbs. Other prestigious properties have headed well north of this figure, including the sale of one of the largest land holdings in Melbourne’s eastern suburbs.
Establishing strategy, trust and a level of expectation by both vendor and purchaser is at the forefront of Cussell’s approach.
“It’s clear from the outset that I act for the vendor as a partner in the strategy, and aim to achieve the best result possible,” says Cussell, who manages to sell numerous properties before they reach the open market.
An unprecedented benefit of Christie’s International Real Estate is the worldwide network of clients. People can be matched and offered international properties that would not normally see the ‘light of day’.
The Australian private client register alone boasts approximately 5,000 qualified contacts, both nationally and internationally resulting in the finest real estate literally being brought to one’s front door, in particular those who are potential vendors and clients.
The ‘one size fits all’ traditional real estate agency philosophy is at odds with Christie’s International Real Estates’ process, a company that was established over 200 years ago. Now with 135 offices in 48 countries in a world made smaller thanks to technology, the ability to align vendors and purchasers alike is unparalleled.
Christie’s ensures a ‘tailor-made fit’, by understanding not only their clients, but also the properties themselves. Having that level of design appreciation allows the individual idiosyncratic features to shine with an audience who will warm to these differences. Sometimes, as is often the case, it’s fine-tuning. When all these parameters are in place, a highly strategic marketing campaign is created to reach the target audience.
When it comes to selling prestigious property, Cussell’s expertise and reputation formed over decades is enhanced, rather than purely on-line or digitally. He fully understands the client’s expectations, as much as ‘reading’ a potential purchaser.
“Even the most picture-perfect property can have certain limitations for a buyer: too many bedrooms, as much as too few,” says Cussell, who is always conscious of how any deficiencies can possibly be remedied.
“It’s about getting the best price and making sure our track records continues wherever the property happens to be, whether in Europe, Asia or in America.”
In February 2019, Cussell became an affiliate of Christie’s International Real Estate for Prestige Homes of Victoria, joining Ken Jacobs who is at the helm of Christie’s International throughout NSW.