Stefanie Palazzolo

Stefanie is a seasoned expert in commercial real estate with over 15 years of experience in Melbourne’s residential project marketing space at a fortune 200 commercial agency. Stefanie has been instrumental in shaping some of Melbourne’s most prominent mixed-use developments, contributing to projects with a combine gross revenue exceed $5 billion. Stefanie’s passion lies within working closely with her developer clients to help deliver efficient sales and marketing solutions with greater market impact.
Working extensively with all residential development stakeholders including project managers, architects, interior designers, creative and media agencies, lawyers, and channel partners, her skillset encompasses a broad spectrum of project marketing functions including identifying the highest and best use for development sites, floor planning, refining product mixes and executing comprehensive sales and marketing strategies. Stefanie has led campaigns for a wide range of projects, from boutique apartment buildings to complex, multi-staged developments.
Stefanie has built a strong personal brand with many of the largest developers in Melbourne and throughout South East Asia. Due to her diverse background within project marketing her strengths range from sales team management, operations, business finances to channel and developer management.
Stefanie’s broad expertise, strategic mindset, and proven leadership make her a trusted advisor to developers seeking to maximise project outcomes. Her ability to navigate complex stakeholder environments, drive sales performance, and execute targeted marketing strategies positions her as a key asset in any development venture. With a track record of delivering results across both boutique and large-scale projects, Stefanie brings deep industry insight and executional strength to every stage of a development lifecycle.
Areas of Expertise:
• Launching off-the-plan projects — low, medium and high density
• Sales team leadership – building, managing, and motivating high-performing internal teams
• Marketing strategy – creating effective, end-to-end campaign plans aligned with product, price, and buyer profile.
• Lead management – implementing systems to track, nurture, and convert leads at scale.
• Channel management – building strong relationships with local and international agent networks, and delivering offshore sales events that drive qualified buyer interest.
• Reporting – providing clear, actionable sales and marketing reports to developers, ensuring Person A transparency and accountability.